New York, NY — It was a transition period for Sirius XM’s “The Morning Mash Up” – following the merger of Sirius Satellite Radio and XM Satellite Radio, programming from both platforms was combined to form similar stations and programming. For the resident morning show of Sirius Hits 1 (Sirius Radio, Channel 1) this meant the addition of an entire new audience to their program.

Prior to working with Wave Universal, the morning show utilized blog service Blogger to host their website which served as the entirety of their online presence. Working with Wave Universal, the program moved to a clean and minimalistic web design blog in January, 2009.

One of the biggest draws to a Top 40 morning radio show is the interactivity with listeners. Beyond having the ability to comment on articles from the website fans had no other way to interact with the program. The goal for the marketing strategy became interactivity.

The Mash Up entered various social media platforms to both broadcast and listen to fans — Facebook and Twitter.

The show also had the ability to draw celebrities and musical artists for in-studio appearances. Utilizing Facebook and Twitter the show began to feature in-studio appearances through video on YouTube and photographs through Facebook.

The Daily 4-1-1 (the show’s entertainment news segment, hosted by Nicole Biggins) was filmed and shared through YouTube to add additional multimedia content by utilizing content that was already being produced for the program. This served as an outlet to offer fans additional content without requiring additional workload on the staff.

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The Morning Mash Up
www.moremashup.com
twitter.com/MorningMashUp
youtube.com/MoreMashUp
facebook.com/morningmashup