Rachel Sequoia isn’t a real person. Rachel Cherones just plays her on viral campaigns.

In late March, this video popped up on YouTube and spread like wildfire. The video portrays Rachel Sequoia pitching her groovy business plan to a group of venture capitalists. It’s almost immediately clear that Rachel is either (a) an insane hippie, or (b) the star of prank.

Axe has become known as the brand the makes the ladies hot. Women love men that are clean and made of chocolate. These are just facts. Axe has taken to viral marketing with an innuendo-laced video about “cleaning your balls”. Jaime Pressly plays a golf-pro in the infomercial parody. The irony is it’s really a parody of itself — the clip features a toll-free number to call to pick up your own free ball scrubber (uh, I mean “detailer”). After you pass the video around to your friends, stop yourself and realize you just watched and passed around an actual infomercial. [ more . . . ]