Feeding Your Core Audience0

When you have a core audience of followers your messages suddenly much more fun. There have been many words for this people – “brand loyalists”, “customer evangelists” and the ever-so-simple “fans”. When you create a fan-base you have a core following that you can play with. They’re you’re fans and you have the opportunity to play up to their expectations. They want to show you off to friends. These are the people who will talk about your awesome product anytime they enter a conversation. They may turn off their friends but this is your most important customer because they will be marketing for you. This is “viral marketing”. [ more . . . ]