For small business owners, giving control of an entire section of your business and, more importantly, the entire portion that faces your customers can be a personal challenge. Many small business owners are doing this for the first time. There is no other type of consulting for your business that takes as much control over what your business is as much as a marketing agency does. This can be a personal struggle – you’re releasing control of your business to someone else. You’re letting go. [ more . . . ]

NEW YEAR, NEW STRATEGIES: What would be your “2011 New Year’s Resolution” for marketing your business?

Now that another year is about to end, have you ever considered looking back and checking out what the past year gave you and your business? Did you gain or did your business experience a loss? Do you think a slight “reinvention” in terms of marketing your business would give a huge impact? [ more . . . ]

The holiday season is ushered in with a large feast for the entire family based around a giant turkey with all the trimmings. Less that 24-hours after that meal, the traditional beginning to the holiday (shopping) season kicks off with door-busting sales (and sometimes literally, “door-busting”) in the wee hours of the morning. It has become a game of which store is opened the earliest and who has the best deal. The day has become a case-and-point for consumerism and marketing. We look in horror as we see the actions of others just as we’re simultaneously grabbing the last item on the shelf before the person behind you reaches for it. [ more . . . ]