For big companies, it’s easier to market and launch massive campaigns to sell. These companies have the resources to afford expensive ads, marketing materials and to regularly conduct promotional strategies. Not every business has the capability to do this. Some businesses, especially the newly established ones, do not have the budget. [ more . . . ]
Tool Time: Social Media Edition0
Posted In Social Media
Today we offer a little insight into some of the powerful tools in social media. We offer these tools with a simple warning — use them for good. Some offer automation features but as we will always mention — you need to be around. You can use automation to help you but not to take over your work. If automation is on, do not leave the office.
Twitter is a unique communication tool different than anything else we’ve ever seen. It’s a mashup of e-mail, text messages, status updates, chatrooms and forums to name a few. It’s an on-going conversation about whatever is of anyone’s interest. If you like water polo, there is someone who shares that interest and you can bounce back and forth about it all day. Most others generalize and talk about whatever is on their mind, which is usually on someone else’s and you can now connect. [ more . . . ]
